Depicting an evolution

Inside JTPR
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Sometimes marketing types talk about brands and identity like they’re talking about alchemy. Or top-secret missile codes. Or Col. Sanders’ seven herbs and spices.

We tend to think of it more plainly than that. A brand should simply be a reflection of an organization or product. And as that organization or product evolves, that brand and the way it is communicated – through a graphic identity, a tagline or whatever – should evolve, too.

That’s why you’re seeing a new logo for JTPR. We’ve evolved, and it’s time for the way we present ourselves to evolve, too.

Of course, we started out as Jen Thomas PR, a one-woman show that quite simply got the job done.

We grew into JTPR, a two-JT firm that offered solid, clear-cut skills and expertise.

And now we think of ourselves a little differently. We still offer those same services, but we put an increasing emphasis on the power of the well-chosen word, straightforward counsel and the right action at the right time. It’s what our clients say they expect from us … what we do best.

So now we describe ourselves like this: JTPR gets people talking about things worth talking about in order to move people to action. With expert counsel, the right words and hands-on execution, we help organizations reach the right audiences, say the right things and get the results they want.

This fits nicely with our business plan, which we sum up by saying, “Work with nice people, and have fun doing it.”

When we discussed this vision of our business with our friend (and designer extraordinaire) Lindsey Hadley, she brought back a new logo for JTPR that we think captures wonderfully who we aspire to be: It’s sturdy and solid, with a dash of color and whimsy. It gets the job done with a bit of flair and fun.

That might not be as impressive as alchemy, or as intriguing as missile codes, or as “spicy” as a secret chicken recipe. But it’s who we are. 

 

We are Doers

Inside JTPR

During our firm’s recent rebrand, we spent a lot of time pondering the right words to describe what we do best.

We settled on Advisors. Writers. Doers.

Since the core of our work involves writing, Writers was a no-brainer.

Advisors was pretty easy, too. At this stage of our careers, we’re confident in our recommendations and the advice we provide clients.

The last word, though, was harder. We ended up with Doers.

We hesitated about that at first, worried that it sounded too tactical, too elementary, too lightweight. “Doers” are often seen as the “lowest rung” on the ladder, and we didn’t want people to think of us as a “low-rung” organization.

On the other hand, one of the reasons we opened our shop is that we wanted to provide advice to our clients and then actually see it through to fruition. To DO the work. We like what we do, and we plan to stay small – just the two of us – so we are, by design, the doers.

Of course, we also believe that serves our clients well. When they choose us, they get veterans doing the work. We’re not cooking up big ideas and handing them off to junior staffers. We’re not promising expertise and delivering rookie execution. We’re following through. Putting our experience to work. Making sure the job gets done.

And when we do need help? We reach out to the best partners and subcontractors in the business – people who we know value good work as much as we do – and continue to be engaged so that the job is done right.

Yep: We’re doers. And we feel good about that.

John and Jen

© JTPR, INC. 2018

Indianapolis